… Fortunately for business owners, there are tried and true post-production techniques that can provide consistent representation of product sizing. Now you have two sizes, “Large” and “Medium,” which are both visible. After all, you need to get your products out there to potential buyers as soon as possible to ensure a continuous revenue stream. This gives the product some context and a sense of scale too. Alternatively, you can opt to include both types of images and photograph the product accordingly. But the most important one, in my mind, is ensuring that they are all of a singular size so that the product photos appear consistent on the site, no matter how a user is viewing (mobile, desktop, laptop). If the product is noticeably smaller within an image from one item to the next, the customer will intuitively realize the item is smaller, and they’ll pay attention to the dimensions you have listed on your website. Fortunately, they have become very affordable. Recent Posts See All. To help you streamline your product photography processes, we reached out to a panel of e-commerce pros and product photographers and asked them to answer this question: Keep reading to learn what our pros had to say about how e-commerce companies can improve and scale quality product photography. Having scaled product images will make it much easier for a customer to know which version of a product they’re looking at when they’re making a purchase decision. Keep things simple – always shoot on a white background. for example in database product name is abcdefghijklmnopqrstuvwxyz, but on detail page the name is abcdeffg.... bt i . Next, duplicate that same image and resize the entire product until it meets the “Small” guideline. If you’re not too familiar with Photoshop, here’s a DIY guide to editing product images. Blog Expert at Wix. The only way to differentiate small, medium, and large bags is to read the text. Get it as soon as Mon, Dec 28. At about 10,000K we reach the very blue light of a typical flash gun. Offidea Architectural Scale Ruler 12 inch, Aluminum Architect Scale (Imperial), Triangular Scale, Scale Ruler for Blueprints, Architect Ruler, Drafting Ruler, Metal Scale Ruler, Architecture Ruler . Whether to have a studio in-house or outsource to professionals. Because all product images within a category will be fit to the same guide, you will be able to maintain a professional standard of consistency throughout your site. There is nothing wrong or shameful with that, as histograms may appear to be rather complex at first. This is what the aperture scale looks like (not to scale): How the F-stop Affects Your Image. These images should be a front and center hero shot of the product. “Quality product photography I would say is…”. Put up a white backdrop, shine a light, take a photo, and move on. Whatever you choose, your decision will affect the type of photography and graphics that you use, as well as the sizing and orientation of the images. You’ll find the folders on the left side of the interface. The product and props should fill 85% or more of the image frame. Hints. In our example, it’s a “Large” purse. Scale drawings show an image either reduced or enlarged in size. Digital Trends offers the latest coverage on all things tech with in-depth product reviews, videos, news, and the best deals happening now. Make sure your product will still be clearly visible at that size. Now you need to adjust your product images to fit the sizing guide. Organization is another key element to scaling product photography. Creating beautiful design is about more than inspiration or a great idea, it’s about understanding the fundamentals of the subject. Although it’s possible to spend years studying the nuances of design and the many varying takes on how to be successful at it, there are a handful, or two, of basic elements that every designer should know before beginning any project. The temperature scale most often used in photography ranges from about 2000K (K=Kelvin) to 9000K. Just about any DSLR made in the last 10 years is going to give great quality photos. Have you ever asked yourself how to scale picture via photoshop? Any image variations on the product page can We like UpgradedImages because they provide the most consistent and cost-effective product photography. “In order to scale product photography efficiently, there are a couple of things I would invest in…”. If your budget allows, and your packaging is standard, instead of shooting photos or spending time or money on photography, consider using product mockups. But using texture or interesting backgrounds will make your product stand out and keep your brand recognizable. Product photography proves to be influential when you are forcing people to buy a product. Download our e-book, The Content Lifecycle, to find out how MerlinOne can help you streamline your content creation process, from creative briefs to initial photography through versioning, approvals, and even distribution. You can’t always put exact measurements on a product image to show its size. “Companies looking to scale high quality product photography need to be consistent…”. After shooting and the rest of post-production is complete, we’ll create new standards for different sizes. Shea Drake is a content strategist with Business.org where she manages B2B content. If you are not able to capture worthy images of your product, adverse impact on sales can be witnessed. Learn more about how to list items on Etsy.) Scale models are extremely delicate and leaving one out on a shelf to be regularly picked up and dusted is likely to lead to damage. Then don’t expect a quick turnaround. 2. This is best done before the images are uploaded, using a tool such as Photoshop. Set your medium guide the amount you feel represents a noticeable change in measurement from large to medium. For just the product lifestyle shots, the widest aperture / lowest f-stop is best to make sure that the product is the absolute centre of attention. Keep your customer looking at your product, not reading your page while worried about making a mistake. As the scale climbs, the light gets progressively bluer. Composition. On the topic of image variants, they should also focus on the products unique selling points. There are hundreds of product photography tools to help you get the job done yourself, though. The first option is to scale your image. How to Set up Indoor Photography Lights. Time. Ask customers for permission before creating ads with their faces on it as it can make them feel uncomfortable for a high level of exposure. That has a bigger SEO value than the image file name, but both are important. If you want to show something is huge, then your camera ought to be positioned low and pointing up. Get the Product Photography Lighting Right. I also enjoy the challenge of pushing the boundaries, thinking about what the bare minimum gear needed for different genres of photography. Create a set of visuals that show off that personality and style. i want to remove word limit from product name in product detail page in magento. Next, duplicate that same image and resize the entire product until it … The first image placed in your document will be the largest option. The first is that it pays to be color-accurate from the beginning. No signup or install needed. Is it speed and cost? Customers can have an idea about the dimension of the product with the help of that scale. This will keep photos looking consistent and post-processing faster since you can copy and paste settings across all photos. Learn how to setup a 3D product model in 3ds Max for photorealistic rendering in V-Ray that is compatible with WebRotate 360. To scale, e-commerce companies need to shift their thinking to view content creation and acquisition as an ongoing process, not a project with a start and a stop. His unique natural style aims to replicate the story of a wedding day or engagement event through pictures, capturing the moments of joy that matter most. We suggest using the same amount of top margin as bottom margin, for consistency’s sake. A lot of times trying to do it yourself will involve hiring new employees and project managers as well as buying equipment – all of this while trying to perfect the process and take good photos. “There are several factors to consider for e-commerce companies looking to scale quality product photography…”. If you’re looking for a small purse, you can quickly scan the page and spot options. When setting up your online art store, choose a theme that lets your art breathe–large images and lots of white/negative space. 2) Have the proper space and equipment to shoot all the products you want to regardless of size. dedicated spot. “Most people might think the camera used is the most important, but really, it’s not…”. As you take a picture, even the slightest vibration or movement can cause motion … Perhaps you want to try split testing a few images before deciding what images you pay a professional to re-take. The following steps show you how to process a RAW image in the application. Every product looks identically sized. “When it comes to e-commerce photography services…”. In this post, I’ll show you how to set up your very own DIY studio and shoot your own product photos. It’s important to use a nice camera. Beginning from your existing specs will help you maintain consistency across your site. The Product Image is the main image for your product and is reused in different sizes across your store. Want to learn how to take product photos? Another way of looking at it is that a repeat customer is worth 5 times more than a new customer. Duplicate that image and resize the whole product down to your middle guideline. We're here to answer all your questions! Ask yourself: What’s most important? Fortunately, digital asset management solutions like MerlinOne make it easier for photographers, e-commerce companies, and creative teams to manage the thousands of photos, other images, and content required to successfully operate an online retail store. Now you have a content problem. Prints pricing is determined by the material on which you print. Using a white frosted storage tub on it's side with a piece of white paper inside and some lights on either side you get a pretty clean file … You don’t want to have your marketing specialists/managers spread themselves too thin by doing it themselves. The trick is understanding how to use pictures to show shoppers what your product does and why they want to buy it. Just as words create voice, so do the visuals. By Jonathan Sitbon. Content photography is needed on a regular, ongoing and consistent basis. Create a new Photoshop document set up to your existing specifications. have images that elaborate and visually explain the benefits and texture of the product that a prospect is considering. Other products or objects are allowed to help demonstrate the use or scale of product. At around 5500k, the color is pretty much what we see at noon on a sunny day. In the last couple of months I’ve shot more and more products (especially for Amazon retailers) and had to start outsourcing the image post-processing. Select the image you want to edit. Price is generally relative. “What gear do you really need for…” articles have proven to be some of my most popular. At the lower end of the scale, 2000-4000k shows warm light of reddish yellows. A majority of products will look great under the same traditional lighting, but certain products need a much more nuanced touch to look their best. Expensive, but allowed to easily and quickly take dozens of quality product pictures each week for our online business. Scale is one of the trickiest obstacles photographers encounter. If you are creating an indoor studio, whether temporary or permanent, you will need to have a good and consistent lighting for the best portraits. “Being a platform that serves e-commerce businesses, the biggest consideration we see is…”. Today’s 24/7 marketplace doesn’t stop, so why shouldn’t your method of content acquisition adapt? Then don’t expect a low rate. “The key to scaling quality product photography is to maintain consistency…”. Theme suggestions for art stores: Startup – Art; California; More themes for art stores For example, if you’re taking headshots outdoors and the sun is lighting your subject from the front; that is one exposure reading. While seemingly redundant, as all photography could be considered content, content photography is created specifically to engage or inform a brand’s audience. Lines and perspective. The difference between the ratio numbers represents the factor by which the scaled image is enlarged or reduced. Shoppers like to pick things up and touch them before buying. This way no matter how long it takes to complete, the end result will be a seamless visual shopping experience for your customers. Get 2 FREE MONTHS on SKILLSHARE: https://skl.sh/lucymartinLearn how to do product photography at home. When similar products are different sizes, they should look like it. Use this template Ok, so now that you know the “why” behind movement in designs, let’s cover the “how”—the different strategies and techniques you can use to create a sense of movement in your designs. How to scale an image. Also, there are limited places where a scale model can be shown off and many modellers would only feel comfortable if their models were safe behind glass in a sturdy display case and that is quite an investment. (For instance, on Etsy, you can add up to 10 photos per listing. High quality product images are judged on their beauty, consistency, and accuracy. This will give you the total number of … Using this technique will allow you to represent scale to your customers without the need for expensive studio time from shooting two, three, four, or more times the amount of product (in cases where a single product comes in multiple sizes). In today’s solo show, I’m giving you the rundown on the three main ways to scale your photography business. That’s not customer friendly. Interested in knowing how to light product photos? Our goal is to facilitate browsing and prevent someone from accidentally purchasing the wrong size, like confusing a wristlet and a shoulder handbag. Get insight into product photography, post-production, and eCommerce product image best practices. Today’s online shoppers are increasingly savvy, and to make smarter buying decisions, they’re more likely to conduct research and view products from every possible angle. Download our white paper, 5 Ways a DAM Helps your Team Meet Deadlines, to discover how MerlinOne can keep your product photographers and your entire creative and marketing teams on-schedule. 25 Beautiful Macro Photography Shots A round-up of some truly revealing and inspiring macro photographs which are sure to have you marveling at the world around you. Depending on your editing software, create actions or presets to quickly paste settings across multiple photos. Rebecca Minkoff has created relative product sizes by adjusting image margins, a simple yet powerful technique. #webdesign #photographywebsite #photographytips. The images you download with ImageBrowser EX are stored in subfolders of the Pictures folder. We’re primarily concerned with the top margin. Focus on capturing an amazing image, and then either adjust it yourself or send it to us for low pricing and a 24 hour or less turnaround guarantee! Teams. Accurately representing different sizes while still creating consistent images is a challenge; you can’t always add in familiar objects like hands, coins, or rulers without creating distracting eyesores. Keep It Steady. Assuming you’ve staged and lit the product effectively in your photos, taken sharply focussed images, and don’t have to do any PhotoShop work beyond cropping, the last two issues are file type and image size. Let’s start with post-production basics: you want to consistently align all of your products. Stack Overflow for Teams is a private, secure spot for you and your coworkers to find and share information. When you list your hand turned bowls, spindles, and other work in your online store, Etsy store, Facebook, or Pinterest use these product photography tips to get the attention you deserve.. Look at the Rebecca Minkoff example above. Unfortunately, one of those three areas will suffer when there’s too much focus on the other two. Here’s a guide to consistently aligning your product images that explains how and why. Now you have two sizes, “Large” and “Medium,” which are both visible. Whether it’s a DIY project or a smart investment decision to hire a professional photographer or rent out studio space, you can make the most of your resources. Follow our complete guide for perfect product photography. If you’re interested in learning more about product photography for product pages, check out this post. Don’t believe that’s it’s as simple as always shooting on the same camera. Remove and Edit the product image if you’d like to change it, as needed. Or speed and quality? Your scale photo can be as simple as placing some house plants on one side of your vintage couch, or setting an umbrella and rain boots underneath the bench you made. We all know a picture is worth 1,000 words and consumers have shorter attention spans than ever, meaning your visuals MUST capture them in order to get them to convert. Tucker suggests using around 70mm. This means they should have a set room / space for the product photography with a consistent background, lighting, and shooting equipment. So, for example, a photo of a blue blouse should have file name such as Calvin_Klein_Blue_Blouse.jpg. alignment standards, it’s fairly easy to adjust your product size in Photoshop. Finally, set your smallest guide the same distance away from medium as medium is from large. That means: no shoots to coordinate, contracts to negotiate, budgets to allocate, or shot lists to ideate every time you have a photography need. Your product photography to-do list just got exponentially longer. As you put together your shots, pay extra attention to the first photograph on your listing. A few topics from today’s show: Places to outsource in your photography business (and where to find great people) Things to remember when hiring contractors; How to scale without hiring a team “Too many companies falsely believe that content is their problem…”. Scaling involves resizing an image in a way that keeps its original proportions intact, and doesn’t make it look like someone stretched it from head to toe. Whatever you use, it needs to fill, or mostly fill, the frame. Even so, many beginner photographers don’t seem to understand what they show. Don’t worry about size while photographing. E-commerce companies can gain access to quality product photos from anywhere in the world without the expensive costs of maintaining a studio or setting up expensive product photography shoots. The lighting. They’ll feel involved in the intimate workings of its creation. Holding your work in your hands (or having a model hold it) gives browsing shoppers an immediate sense of the size of the piece in relation to your hand and makes the product appear more tangible. In addition to the hero shot, each product should If you want to show something is small, then do the opposite, point down. After you have set category specific (like apparel, jewelry, furniture, etc.) Rebecca Minkoff reflects sizing changes by adjusting the margin of product images. First, you should make sure that your subject remains in a similar position relative to the light source, from where you took your gray card reading. Place your product against white surfaces and use a soft overhead light. Set your guide for bottom aligning your product. Select an existing image in your Media Library or Upload a new one. In this article, I’ll show you, in eight simple steps, how to save money on product photography and improve your store’s look and performance. 9. If your products are on the large size, this may mean investing in a larger studio space. We’ll show you how to duplicate imagery and change your image margins to represent different product sizes, while saving time and money. Create a process of product in, product in-processing, product out. Images in the catalog shouldn’t include any elements that will take attention away from the product. It also keeps your costs low as it allows you to show off different angles and pictures of your product without having to invest in further product photography. This can be used to your advantage for creative shots, but it will completely ruin the sense of scale. Kent wedding photographer Joe Josland is the founder of JJosland Photography, undertaking documentary style shoots in Kent and across the UK. Because the product takes up less of its image and your screen, it’s understood to be smaller in real life too. Meeting product photography deadlines is a big concern for e-commerce companies. Depending on your type of lens, and how much zoom you are using, there can be quite a difference between the image and reality. 8 Must-Have Features for Your Photography Website. Every piece of your setup should have its We’ve compiled a few useful techniques to give the tee a pro-quality look. The white metric corner square includes an 18% gray half tone and is commonly referred to as an ABFO #2. Smoke photography video tutorial Video tutorial on smoke photography. Due to a bad process, I once had a product that was received but not imaged for over a month. Less is more. Have products that come in multiple styles, colors, and sizes? Think Amazon listings – they always require your images on a square white isolated background. What we have seen to be the most effective is e-commerce companies that outsource their photography. If a photographer or team has trouble communicating the brand visually, then managing that process at scale when new products are launched or added to the inventory across different channels and marketplaces will be difficult to scale. I prefer the Nikon D7000 in terms of its price vs. performance tradeoff. To get high quality product shots like showing the detail of the grain on leather wallets and the dark cloth on hats, the lighting must be great. How to achieve a full 3d effect with 360 product photography without investing thousands into specialized equipment. Representing true life scale is nearly impossible during the photoshoot due to elements out of your control, like zoom restrictions and cost. Everybody can learn how to scale an image in Photoshop. The images don’t have to look like they came straight off the conveyor belt, but using the same angles, filters, and backdrops will create a cohesive, enjoyable shopping experience for browsers. MerlinOne HIPAA Hybrid Designation Statement, 5 Ways a DAM Helps your Team Meet Deadlines, MerlinOne’s robust, fast, and fault-tolerant system, Leading Non-profit Healthcare Organization Selects HIPAA-Compliant Merlin DAM, MerlinOne Enhances Ad-hoc Reporting for Advanced DAM Insights, The Ultimate Guide for DAM Adoption Across Your Users, Why Metadata is the Heart and Soul of DAM, DAM–the Most Important Part of Your Business Strategy. Photorealistic 360 Product Views using 3ds Max and Chaos Group's V-Ray March 23, 2020. @smokesmithgear “There are several factors to consider for e-commerce companies looking to scale quality product photography…”. Scale gives the person looking at your photograph a frame of reference. We then hired a professional product photographer to help set us up a light room, choose the right lens and camera, and train us on our photo software. Product photography lighting can be intimidating for … I’m going to be upset if I place an order and don’t get what I expected. When possible, photographers should deliver raw files and color adjustments should be done by an in-house team. Macro Photography. For rapidly scaling e-commerce companies, MerlinOne’s robust, fast, and fault-tolerant system grows right along with your needs. Read on to learn how to photograph products on a small business budget. As an example, I was called in to shoot this product series, because the in-house results from the traditional tabletop setup didn’t look good. 1. Make sure the studio you choose understands and has the ability to reproduce your brand look and feel while maintaining the ability to connect it across the omni-channel experience. The most important consideration that e-commerce companies need to keep in mind for scaling product photography is consistency and organization. If you occasionally need to do small scale product photography, you may find the following site gives a few tips for photographing difficult to light subjects:- Plus, you’ll get much faster and higher quality results by having an actual photographer do it. While price is often what people look for first, it’s also important to find an e-commerce photography partner that can offer quick turnarounds while still providing quality images. So, just how does an e-commerce brand achieve this? Scale is often an under-utilized technique in photography. “The most important consideration for e-Commerce companies looking to scale quality product photography is…”. The most important thing to know about these f-stop numbers is that, from each number to the next, the aperture decreases to half its size. It will also make browsing your site faster, since they can focus in on their products in their desired size. White background photography-in this the photographer show only the product and want to hide the background in which product looks like that is floating. Next, set the largest guide for your biggest product pieces. Close revolutionalized photorealism by expaanding the scale of his work to an enormous size. While resizing, remember to maintain that bottom alignment for every size. “The most important thing to consider in our e-commerce business’ product photography is…”. In this product photography tutorial, we will show you two different methods - stuffed and un-stuffed - for styling and photographing a T-shirt for eCommerce, or your lookbooks and catalogues. But when you're just starting out, getting your product photos up to par can be intimidating because professional photography is often expensive. Sometimes this message may not surpass the pure aesthetic enjoyment in each piece, but even in these circumstances, scale is carefully decided on. Needless to say that was a HUGE job, and speed and efficiency was paramount. Depending on the complexity of the brief I need about 30 minutes to retouch a photo in Photoshop. Feel free to drop us a line any time. For smaller products, you need to be sure to have all the lights and light boxes necessary. Small guideline to match the brand communication you ever asked yourself how to achieve a full effect... S it ’ s compare two pages for a small business budget of big River Distilling scale... Site faster, since they can benefit from it multiple styles, colors, timing. It to the small guideline the catalog shouldn ’ t want someone think... Showing your customers and can be intimidating because professional photography is to… ” the stand the! Photographed or scanned, with realistic color, and builds brand loyalty ; Tutorials Wordpress. Whether to have your marketing specialists/managers spread themselves too thin by doing themselves. 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