You can repost their pictures on social media but remember to credit them. Blog Expert at Wix. That’s not customer friendly. If you occasionally need to do small scale product photography, you may find the following site gives a few tips for photographing difficult to light subjects:- This line will be the starting drop point for all of your product images. Don’t believe that’s it’s as simple as always shooting on the same camera. It was taking hours for us to take just a few pictures correctly. After shooting and the rest of post-production is complete, we’ll create new standards for different sizes. Then you can’t expect premium quality images. You may not know how much smaller the minaudiere is than the saddle bag, but at a glance you know the minaudiere is “small,” the saddle bag is “large,” and the quilted bag is somewhere in between. For rapidly scaling e-commerce companies, MerlinOne’s robust, fast, and fault-tolerant system grows right along with your needs. Product images should be JPEGS not PNGs, as PNGs are much heavier. Macro Photography How to take close-up pictures of small things, by Philip Greenspun. In the traditional content acquisition method, quality product photography is be commissioned on a project basis; a photographer is hired for a specific project and the job is complete when the work is delivered. Scale models are extremely delicate and leaving one out on a shelf to be regularly picked up and dusted is likely to lead to damage. Among the top three most important investments for an e-commerce website and company. For an e-commerce company looking to scale quality product photography, the photography – or as we call it, “content” – need is real and ongoing; however, the barrier to scale is viewing content as a periodic problem to be solved, and not as a functional, ongoing system. Camera. Expensive, but allowed to easily and quickly take dozens of quality product pictures each week for our online business. Model photos can move your customer and get them to feel an emotion! We're here to answer all your questions! Needless to say that was a HUGE job, and speed and efficiency was paramount. How to Set up Indoor Photography Lights. If I’m shopping for a small bag, I don’t want to read your page – I want to look at it. Trust is incredibly valuable in the uber competitive eCommerce world: Adobe reports that 40% of eCommerce revenue comes from repeat purchasers, who represent only 8% of all visitors. The photography needs not only to be high quality, but it needs to be consistent across the board or it will scream unprofessionalism. There are a range of cheap photography tools that you could invest in if you want to take product images more frequently. What that means for e-commerce companies, then, is that every product must be showcased from every angle, requiring a series of high-quality product photos for every single SKU. This helps keep your website consistent and accurately maintains scale. When similar products are different sizes, they should look like it. In our example, it’s a “Large” purse. You can’t go wrong with a modern digital single-lens reflex (DSLR) model. But the most important one, in my mind, is ensuring that they are all of a singular size so that the product photos appear consistent on the site, no matter how a user is viewing (mobile, desktop, laptop). Wide-angle lenses can make a real mess of perspective, making objects close to the camera seem significantly bigger than ones farther off. Watch and learn the pros and cons of each option and how to get started. Products that are translucent, transparent, or reflective are usually much more challenging. Kent wedding photographer Joe Josland is the founder of JJosland Photography, undertaking documentary style shoots in Kent and across the UK. Other products or objects are allowed to help demonstrate the use or scale of product. 1. We’re primarily concerned with the top margin. Rebecca Minkoff reflects sizing changes by adjusting the margin of product images. Beauty creates a positive impression, guide to consistently aligning your product images, low pricing and a 24 hour or less turnaround. Read on to learn how to photograph products on a small business budget. The following steps show you how to process a RAW image in the application. Scale is often an under-utilized technique in photography. To help you streamline your product photography processes, we reached out to a panel of e-commerce pros and product photographers and asked them to answer this question: Keep reading to learn what our pros had to say about how e-commerce companies can improve and scale quality product photography. Get the Product Photography Lighting Right. As an example, I was called in to shoot this product series, because the in-house results from the traditional tabletop setup didn’t look good. Edit your images according to the sizing guide. 9. I prefer the Nikon D7000 in terms of its price vs. performance tradeoff. Our goal isn’t to create images that someone with a magnifying glass and ruler could examine and declare perfectly scaled. Download our white paper, 5 Ways a DAM Helps your Team Meet Deadlines, to discover how MerlinOne can keep your product photographers and your entire creative and marketing teams on-schedule. This brings the viewer or purchaser closer to the product. The only way to differentiate small, medium, and large bags is to read the text. Now you need to adjust your product images to fit the sizing guide. Set your medium guide the amount you feel represents a noticeable change in measurement from large to medium. The trick is understanding how to use pictures to show shoppers what your product does and why they want to buy it. … Duplicate your image and resize it to the medium guideline. If you want to show something is huge, then your camera ought to be positioned low and pointing up. There are some plugins that are available that will resize photos once they are loaded to the e-commerce site (especially if one is using Shopify), but these can resize photos in ways that cut off parts of the image. The product and props should fill 85% or more of the image frame. Second, not all products are created equal. Now you have a content problem. On the topic of image variants, they should also focus on the products unique selling points. Although it’s possible to spend years studying the nuances of design and the many varying takes on how to be successful at it, there are a handful, or two, of basic elements that every designer should know before beginning any project. Natural light vs. artificial light. Quality and cost? Anyone can take a photo on a bright white background. Focus first on your most popular/best selling items. Select the image you want to edit. She’s been a photographer for over 10 years with 5 years of experience in product photography, having worked for multiple e-commerce companies where she was in charge of all content on site. First, you’re going to photograph something white or mid-gray which illuminated by the same light source affecting your intended subject. Shea Drake is a content strategist with Business.org where she manages B2B content. The answer is to find an ongoing source of content photography, defined as a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling. Select an existing image in your Media Library or Upload a new one. So, just how does an e-commerce brand achieve this? When you list your hand turned bowls, spindles, and other work in your online store, Etsy store, Facebook, or Pinterest use these product photography tips to get the attention you deserve.. 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